No. Maya is an AI-generated character. Every photo on the site is generated. Every word is written through her voice — by a real human running the brand. Charlie is also an AI-generated golden retriever. Read the full AI Disclosure.
Two reasons. First, we wanted to see if a digital being could model living slowly — most AI creators online are built for spectacle. Second, the craft of building one is itself worth teaching, which is what the studio is for.
No. The AI nature is in the bio, the homepage eyebrow, the About page, the footer of every page, and a dedicated AI disclosure page. There is no plot twist. The transparency is the point.
A real human strategist + writer based in Australia. Replies, DMs, customer service, and partnerships are all handled by a real person. Maya is the voice and the visual; the relationship is human.
Digital products are delivered immediately by email after checkout. PDFs as direct download. Notion templates as duplicate links. Audio products as MP3 download or stream link.
30-day, no-questions-asked refund on every paid digital product. Email us with your order number and the refund is processed within 3 business days. Read the full refund policy.
The license is for personal use. If you want to share with a friend, send them the free ebook or walk planner — they'll get the welcome sequence too.
Not formally yet. If you want a workshop or wellness-day pack for a team, write via the contact form.
Yes, selectively. Maya only partners with things she'd already use — dog brands, wellness, lifestyle, AI tools. Sponsorships are reviewed quarterly. Brands are told upfront they're partnering with an AI character.
Standard category rates. We disclose every affiliate link clearly, both on the page and in the affiliate disclosure. The only links on the site are for things we use.
For dog-care, wellness, or coastal-lifestyle brands — yes, depending on fit. For everything else — probably not. Send a brief via contact.
Midjourney for primary imagery, Flux + ComfyUI for fine control, ElevenLabs for voice (Phase 2), and a Notion-tracked character reference system. The studio publishes enough of the workflow that you could build your own — but the Maya/Charlie LoRAs themselves stay private.
No. They're the moat. The How Maya is Made Prompt Pack and the Charlie Series teach you how to build your own.
2–4 hours for an Instagram carousel. Less for stories. More for a YouTube video. The slow part is the iteration to get the character consistent across the set.